WebSphere Commerce focuses on improving the customer shopping experience with a Web 2.0 Starter Store, which provides an out-of-the-box customizable storefront to get your online site up quickly. The Web 2.0 Starter Store enhances site performance, streamlines the checkout process and reduces the customization cost of the web storefront with the use of Cascading Style Sheets and enhanced Web 2.0 widgets such as: Product Fast Finder, Quick Product Info, Mini Shopping Cart, drag and drop of page objects and more.