In terms of installation, nothing new, but there are tools for migrating Marketing Campaigns… In V7, should definitely go with Management Center to take advantage of latest Marketing features.
The migration tool for V7 is improved from previous versions.
It is now based entirely on ANT scripts and custom ANT tasks, so it allows customizations.
WebSphere Commerce Build and Deploy (WCBD) is the first tool to be developed by the WebSphere Commerce development team that addresses the build and deployment aspect of a WebSphere Commerce customization project. The tool is aims to provide a standardized, ANTbased, build and deployment framework that is available to IBMers as well as business partners and customers. It is designed based on the best practices documented in the WebSphere Commerce Information Center. WCBD is designed to satisfy most typical build and deployment needs, leaving only few configuration steps for a quick startup. When needs differ from the standard implementation, the framework scripts can be customized.
Business user tool enhancements include the marketing dialog builder for creating and managing marketing and merchandising dialog activities with shoppers over time. Other enhancements include support for dynamically managing customer segments; as well as managing content, e-marketing spots and sales catalog in an extended sites model. The Promotions user interface has also been enhanced; and promotions based on catalog attributes, payment method, choice of free gift and others have been added.
