E-commerce is no longer simply about selling things online. It’s about delivering a seamless, integrated experience across all touch points. With the introduction of Web 2.0 technologies, e-commerce is now about transforming customer shopping experiences to leverage the power of your brand, providing a rich, personalized experience across multiple channels of your business.
WebSphere® Commerce V7.0 Feature Pack 3.0 delivers new functions to create a smarter shopping experience with:
- Personalize experience based on user behavior, such as participation in social commerce activities and usage of coupons with granular precision marketing triggers
- Allow business users to perform search engine optimization (SEO) by using the Management Center tool and to benefit from other SEO enhancements to help improve page rank
- Enable business users to optimize search results using runtime statistics and Coremetrics on-site search analytics
- Allow business users to access Coremetrics web analytics reports from the WebSphere Commerce Management Center tool
- Enable selling of configurable and complex products by integrating with the IBM Sterling Configurator
- Optimize order management integration performance
- Support the administration of workspaces using the WebSphere Commerce Management Center tool