Archive for month: May, 2013

WebSphere Commerce Search: Creating a Specific Price Range Facet Per Category

Usually, when you think of facets, you think about how they are related directly to the products. Generally, categories do not come into account. Howe...

Social Media: 10 Reasons Why Your Business Should Use It

Social Media usage is still increasing, and expected to continue to increase through the next decade. Currently, 18% of the time spent on the Internet...

Email Conversion: The Overlooked KPI

According to industry-leading email service provider e-Dialog, more than 30% of emails are opened on a mobile device. Consequently, if your email cont...

YouTube Gets Buy Now Button

One of the big announcements at Google I/O was that YouTube will get a “Buy Now” button. Business users will be able to add the “Buy...

Perfecting the Checkout Process to Decrease Cart Abandonment

The following are tips on how to create the perfect checkout process. Some you will feel are quite obvious while others not so much. Of course, the go...

Post-Purchase Brand Experience Builds the Brand Advocate

As repeat business is the core to most retailers’ success, it’s the total brand experience that determines whether a shopper will return t...