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IBM Management Center Enhancements for WebSphere Commerce V7

By | IBM Global Services, Zobrist Consulting Group News | No Comments

The business user tool offers a marketing dialog activity builder for building and managing marketing and merchandising dialogue activity (using trigger events and actions) with the shopper. Other enhancements include support for dynamically managing customer segments, as well as managing content, and e-marketing spots, and sales catalog in an extended sites model.

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WC 7 Web 2.0 Starter Stores (Madisons B2C & Elite B2B)

By | IBM Global Services, Zobrist Consulting Group News | No Comments

The Madisons starter store improves on the Web 2.0 store through more convenient packaging, improvements in store functionality to aid shoppers in their shopping experience, and improvements to store design to reduce development costs.

The Elite Web 2.0 based B2B starter store provides a rich experience and streamlined checkout process to enable B2B businesses to deliver a B2C-like shopping experience.

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