Consistency, Consistency, Consistency: Optimizing for an Omnichannel World

By | Zobrist Consulting Group News | No Comments

E-commerce is no longer about simply selling online, it’s about delivering a consistent shopping experience across all customer touchpoints, including mobile, social and in-store. Integrating your marketing, customer service and supply chain across multiple channels, and keeping it as personalized as possible, can be challenging. But in 2015, multichannel is no longer enough to…

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