FP4 introduces the latest features and demonstrates how they build on the existing WebSphere Commerce platform. Features covered include enhancements to the mobile commerce solution, Facebook integration, updates to precision marketing and a new REST services framework.

If you are using Management Center without customization in version 6 there are no extra steps required to continue using Management Center in version 7. For customized versions of Management Center you need to follow the Management Center customization migration process using the OpenLaszlo migration tool.

WebSphere Commerce Build and Deploy (WCBD) is the first tool aims to provide a standardized, ANTbased, build and deployment framework that is designed to satisfy most typical build and deployment needs, leaving only few configuration steps for a quick startup.

The business user tool offers a marketing dialog activity builder for building and managing marketing and merchandising dialogue activity (using trigger events and actions) with the shopper. Other enhancements include support for dynamically managing customer segments, as well as managing content, and e-marketing spots, and sales catalog in an extended sites model.

The Madisons starter store improves on the Web 2.0 store through more convenient packaging, improvements in store functionality to aid shoppers in their shopping experience, and improvements to store design to reduce development costs.

The Elite Web 2.0 based B2B starter store provides a rich experience and streamlined checkout process to enable B2B businesses to deliver a B2C-like shopping experience.

Adding social commerce features to your commerce site can have many advantages. By building a sense of community around your brands, you can enhance customer loyalty and drive repeat purchases

Mobile store model optimized for smartphones including iPhone and Blackberry to provide end-to-end shopping flow including stock locator, store locator, and buy on mobile and pick up in-store.

IBM WebSphere Commerce Version 7.0 Delivers Smarter Commerce Solutions with a customer-centric, cross-channel solution with exciting new capabilities!

Are your customers having problems to find products in your website? Or do you want to build a faceted navigation for your catalog but don’t know where to start? Read on and you will find what you have been looking for….