FP4 introduces the latest features and demonstrates how they build on the existing WebSphere Commerce platform. Features covered include enhancements to the mobile commerce solution, Facebook integration, updates to precision marketing and a new REST services framework.

WebSphere Commerce V7.0 Feature Pack 3.0 can help improve the shopping experience for customers using the WebSphere Commerce V7.0 platform.

When it comes to meeting the evolving needs of today’s customers, WebSphere Commerce is uniquely capable of providing a comprehensive interaction platform to deliver a smarter shopping experience.

eZcommerce is a complete E-Commerce Solution with an online storefront, a set of simple catalog management, smart marketing and customer care tools packaged with managed services.

When it comes to meeting the evolving needs of today’s customers, WebSphere
Commerce is the leading, comprehensive interaction platform that delivers a smarter
shopping experience for your customers.

The Madisons starter store improves on the Web 2.0 store through more convenient packaging, improvements in store functionality to aid shoppers in their shopping experience, and improvements to store design to reduce development costs.

The Elite Web 2.0 based B2B starter store provides a rich experience and streamlined checkout process to enable B2B businesses to deliver a B2C-like shopping experience.

New data load tools allow for efficient loading of catalog, pricing and inventory information into WebSphere Commerce database.

Adding social commerce features to your commerce site can have many advantages. By building a sense of community around your brands, you can enhance customer loyalty and drive repeat purchases

Mobile store model optimized for smartphones including iPhone and Blackberry to provide end-to-end shopping flow including stock locator, store locator, and buy on mobile and pick up in-store.

Precision Marketing engine to capture customer triggers (e.g. abandoned shop cart, mobile interaction, social participation) across channels and respond with a wide range of actions (e.g. promotions, mobile coupons, loyalty rewards) that goes far beyond just the web.