WebSphere Commerce V7.0 Feature Pack 3.0 can help improve the shopping experience for customers using the WebSphere Commerce V7.0 platform.

The business user tool offers a marketing dialog activity builder for building and managing marketing and merchandising dialogue activity (using trigger events and actions) with the shopper. Other enhancements include support for dynamically managing customer segments, as well as managing content, and e-marketing spots, and sales catalog in an extended sites model.